Twitter Vine: A Product Going Nowhere

Twitter Vine: A Product Going Nowhere

Last week the Social Media Guru’s were at it again, declaring the creation of the next big thing as Vine, the 6 second Video platform produced by Twitter. Only last week I wrote about Facebook’s Graph Search as being rolled out purely for those in the industry – a product that no one else would [...]

Why It’s Ok That You Don’t Like Google Plus

Why It’s Ok That You Don’t Like Google Plus

Its been about 9 months since I joined Google Plus – I got early entry the week it launched, before the initial rush of excitement was over. I really thought it had potential. There was this great thing called Hangouts and a group texting service called Huddles (later renamed as Messenger) and the threaded conversations [...]

Why Twitter not Facebook will feel the effect of Google Plus

Why Twitter not Facebook will feel the effect of Google Plus

Google Plus is the newest social effort from the Google empire. I was never a fan of Google Wave or Buzz and felt that Google had missed the point of social completely with both of them. However, from what I have seen from the Google Plus demo this incarnation has real potential. Google Plus – [...]

Why I Quit Twitter

Why I Quit Twitter

Twitter No More Today marks the third anniversary of me rejoining the ranks of Twitter. I had previously joined it and then gave it up, in fact I announced my leaving Twitter and my reasons why on my blog at the time in the follow post: Today I Twittered my last Tweet having finally realized [...]

Are Brands Too Desperate For Quick Results?

Are Brands Too Desperate For Quick Results?

The past couple of weeks have had interesting stories of brands that have had their fingers burned by using less than straightforward online marketing tactics. Are brands getting so desperate that they will try anything to get their share of eyeballs? Online Marketing Tactics: Kenneth Cole & JC Penney Kenneth Cole was slammed for co-opting [...]

What Paper.Li Can Do For You

What Paper.Li Can Do For You

There has been an interesting discussion on Twitter over the past week or so. It was led by Rachel Levy who was wondering what the point of the Daily Paper.Li tweets were and whether anyone actually bothered to read them and if they did who got the credit. Rachel conducted a poll and then wrote [...]

Knowing the difference between Friends & Networking

Knowing the difference between Friends & Networking

A few days ago Jason Falls published a post entitled “The Lie of Friendship“. I was actually quite saddened to read this post. I was saddened for a few reasons, firstly, I have, only in the past year started to discover the “Joy of Friendship”. Over the years I have had many many acquaintances, but [...]

Sharing:It’s A Social Thing

Sharing:It’s A Social Thing

Recently I’ve been using the “share” feature a lot on Pandora. I listen to music while I write and I love Pandora for the same reason every other user does – because it takes what I like and mixes it up. I’ve been exposed to some great music that I otherwise would either never have [...]

Why Cross Posting Is Bad For Your Personal Brand

A lot of individuals are making use of the ability provided by many of the Social Media tools to cross post to multiple platforms. This was a much needed feature for Brands as they wanted and needed to maximize their investment in Social Media, they have limited resources and for the most part they are [...]

How To: Kill A Brand With Social Media

Social Media is the new darling of many brands, the silver bullet that will fix all ills. While some brands have made major in roads in discovering a new method of expanding their ability to reach their customers and potential customers some have quite obviously become so over enamoured with Social Media that they have [...]