Social Location Marketing

Published by Que in February 2011 Social Location Marketing is the book that creates understanding amongst marketers about how the newest trend in social media fits into their marketing mix. Packed with both enduring strategy, worked examples and case studies this book not only covers the current technology but also provides marketers with skills that transcend the shiniest new object, ones that can be applied to both the current apps and new ones as they appear.

What’s in the Social Location Marketing?

Readers learn how social location marketing works and what it can (and can’t) do for your business:

• Learn the surprising realities about who uses social location software
• Know your customers and their motivations–and build marketing plans around them
• Develop communities of customer advocates who’ll work on your behalf
• Use games, competitions, time-limited offers, and other innovative approaches
• Successfully reach teens, tweens, women, or men
• Discover proven approaches for fashion, retail, hospitality, and restaurants
• Effectively handle criticism, and transform negatives into positives
• Understand the privacy issues associated with social location marketing

What Are People Saying about Social Location Marketing?

“Have you checked-in to the new reality of business? Simon shows you how to engage the social consumer and compete for tomorrow’s future, today.”

Brian Solis

Author of Engage, the complete guide for businesses to build and measure success in the social web

“Too many people are running around nowadays calling themselves “Social media experts.” Simon doesn’t call himself that. His clients do. And they’re right. I’ll read anything this man writes.”

Peter Shankman

Founder, Help a Reporter Out – Author Customer Service: New Rules for a Social Media World

Location-based services are becoming increasingly crucial to brands, marketers and their agencies. Social consumers are sharing their locations – and how they feel about them – with these applications. This book is a vital head start for marketers who are seeking to incorporate these new capabilities into their plans (and that should be everyone).

Adam Keats

Senior Vice President – Weber Shandwick

This book offers a revolutionary idea: that you can win by timing your marketing to reach people who are actively sharing their location online instead of trying to blast them with irrelevant marketing at every hour of the day. Many now-defunct companies could have been saved by heeding this deceptively simple idea.

Rohit Bhargava

Author of Personality Not Included and EVP of Strategy & Planning at Ogilvy

What are you waiting for, get your copy of Social Location Marketing today!